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Stock Fundamental Analysis — Reading Financial Statements

Fundamental analysis asks what a company is actually worth. A plain-English tour of the three financial statements and the numbers that matter most.

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What fundamental analysis is

Unlike technical analysis (which reads the chart), fundamental analysis asks how much money a company actually makes: Is it profitable? Is profit growing or shrinking? How much debt does it carry? Is the share price reasonable? The answers live in the financial statements.

The three statements

1. Balance sheet — what the company owns and owes.

  • Assets: cash, equipment, inventory, receivables
  • Liabilities: bank debt, payables
  • Equity: share capital plus retained earnings

The identity is Assets = Liabilities + Equity.

2. Income statement — what it earned and spent.

  • Revenue (sales)
  • Cost of goods sold
  • Gross profit = revenue − COGS
  • Operating expenses (salaries, rent)
  • Net income — the bottom line

3. Cash flow statement — the real cash in and out. A company can look profitable on paper while little cash actually arrives; a persistent gap between profit and cash flow is a warning.

Numbers worth watching

  • Net income — rising is good.
  • Revenue — rising is good.
  • Debt — lower is generally safer.
  • Free cash flow — positive and growing is healthy.

Common mistakes

  • Reading profit but ignoring cash. Big reported profit with thin cash is a danger sign.
  • Not comparing year over year. 50B of profit is good news or bad depending on whether last year was 30B or 100B.
  • Ignoring debt. Too much leverage can threaten the whole business.

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